Acumen Promotion I

We designed the logotype of Acumen Paper when it was founded in 2003. Approximately 14 years later, the local paper company asked us to create a promotional campaign to present its latest high-quality German special paper – Gmund. In addition to designing paper swatches, paper giveaways and invitation cards, we created eight sets of postcards using Gmund’s gamut of 48 colours, thereby developing a campaign named ‘Craft • Post • Love’. The idea was to encourage people to create and craft artworks using these fantastic postcards, post them to their friends and family and share the love.

client : Acumen Paper (HK) Ltd
year : 2017