Acumen Promotion II

In our second advertising campaign for Acumen Paper, we designed a main visual for the company and three feature advertisements for each of its fancy paper lines, namely, ‘V-lite’, ‘Salona’ and ‘Mori’. We used an eye-catching font and added our artistic touch to the large letters of ‘A’ (for Acumen), ‘V’, ‘S’ and ‘M’ so that the stylistic choices dominated the designs and highlighted the papers’ exquisite qualities and versatile applications. The main company visual was also printed on wrappers to be used as packaging paper

client : Acumen Paper (HK) Ltd

year : 2015