iPoint, a subsidiary of Hang Seng Bank, is an express and personal banking centre that provides e-services and stages ad hoc promotions. As iPoint targets younger, middle-class to affluent customers, in addition to retaining the sense of familiarity with the bank’s designs, we highlighted iPoint’s fresh, young and energetic appeal by developing a new graphical focus in the logo and a series of supergraphics.

client : Hang Seng Bank
year : 2017