sweet-O-logy was launched to present a new concept of desserts and brunches that can be enjoyed anytime, anywhere. To highlight the brand’s artisanal and playful attitude, we designed a logo with a combination of artistic handwriting and an antique typesetting font with rugged edges and an intellectual flair. The handwriting elements were also adopted on other promotional items to capture and convey the brand’s effervescent personality to their end customers.

client : Sweet Tooth
year : 2015