This Chinese medicine company based in Shenzhen was launching a chain of stores across Hong Kong. Unlike traditional Chinese medicine shops, Wellsoon developed a revolutionary one-stop clinic–pharmacy–medicine delivery model powered by digital technologies. To encapsulate the brand’s reinvention of the traditional Chinese medicine experience, we created an elegant app-like icon and matched it with the brand’s existing logotype. Special earth-tone yellow hues and the herbal element were also incorporated into the design of the app icon and as the main visuals of the company.

client : Wellsoon (International) Medicine Company Limited
year : 2015